Mr. K. Venkat Rao
Mr. K. Venkat Rao
Director
Mr. K. Venkat Rao has been an integral part of Nuziveedu Seeds since August 1985, bringing with him a wealth of experience and visionary leadership. Renowned for his innovative marketing strategies, he has spent over three decades shaping the company’s brand identity and driving growth. With a focus on Brand Building, he has successfully launched blockbuster products such as Bunny and Mallika, contributing to Nuziveedu Seeds’ emergence as the leading seed company in India boosting a turnover of over INR 1000 crore.
Beyond his marketing acumen, Mr. K. Venkat Rao possesses extensive knowledge in Supply Chain management and R&D. He has been instrumental in establishing ginning units across Maharashtra and Andhra Pradesh under M/s Nuziveedu Cotton Corporation further expanding the company’s footprint in the agricultural sector. Under his astute guidance, Nuziveedu Seeds has forged strategic partnerships with prominent Agri business houses nationwide leveraging their retail networks to enhance brand visibility and market penetration. His initiatives have led to a significant increase in market share with Nuziveedu Seeds achieving a milestone of over 1 crore cotton seed packets sold in 2011.
His multifaceted expertise and unwavering dedication have been instrumental in propelling Nuziveedu Seeds to the forefront of the agricultural industry. His strategic vision coupled with his hands-on approach to leadership continues to drive innovation, growth and success for the company ensuring its continued prominence in the years to come.